Tim O'Shea's Roundup - Oct 14th

This weeks blend of articles and links on growth marketing and investing in stocks, start-ups & crypto

Hi, I’m Tim O’Shea, and after few years of being silent on email, I’m restarting my newsletter. It’s a blend of articles and links on growth marketing and investing in stocks, start-ups & crypto. 

This week’s round-up:

• 👍 Product lead growth - what is it and how to use it

•  🚀 Crypto and Exponential Blindness

• ❤️ This weeks photo: the Andrex puppy 

• 👋 Welcome new subscribers

• 👉 Previous articles

Firstly a quick ask:
What content do you like and want more of? Let me know by replying to this email or in the comments below.

Product Lead Growth

Came across a great Twitter storm about Product Lead Growth. Product Lead Growth (PLG) is how users naturally spread your product just by using it. Eg Zoom spreads by setting up the next call, or when you join Slack, you invite teammates.

Why is PLG critical? It scales, it often has little to no marginal cost, it's defensible, it has network effects, and it can build moats:

Julian Shapiro @Julian

1/ An intro to startup growth. Most fast-growing startups have something in common: Product-led growth (PLG) I define it as when existing users drive your growth.* PLG only works for these startups:

Crypto 🚀 and Exponential Blindness

Decentralised Finance or Defi meaning finance (swapping assets, lending etc) done on the blockchain is growing like a weed:

With graphs showing the adoption of Defi above, it still astounds me that most people still haven’t heard about Defi and most think it will never take off. But it’s happening, yields on crypto dollars of 37% are a big incentive.

So I wrote about our inability to understand the exponential function in Exponential Blindness.

❤️ This Weeks Photo: The Andrex Puppy 

Meet our new pup, Murphy (he’s totally cute ❤️). Now I get why Andrex has been using a golden lab puppy in their adverts for 50 years. We literally cannot go for 5 mins without being stopped when walking this little guy. He’s a born natural marketing machine.

👋 Welcome new subscribers

Welcome to my new subscribers, Jon, Alex, Doug, Alain, Claire, Ben, Andrew, John!
Great to have you on board and if you like my writing, please do get your friends to subscribe too.

Finally, in case you missed my previous articles

• We Haven’t Won Yet: Stripe to a Trillion
  Rumours are the 10-year-old company is considering a market debut IPO, so it’s a good time to explore how Stripe can reach a trillion valuation.
  

• Human potential: I believe
  A personal story about finding your inner strength gaining belief in yourself
  

• The Value First Blueprint To Marketing Your Startup
  Making a product that customers want is hard. Finding your first customers is hard. The good news is if you break it down into the steps in this post then it is 100% achievable.
  

Don’t forget...What content do you like and want more of? Let me know by replying to this email or in the comments below.